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How did I get here?

Now that’s a question I often ask myself, and to be honest it’s been a journey.  But that’s what life is all about, the journey and "enjoying" the ride along the way.


I want you to step into my world. I know that’s a bloody bold statement! But when you read on you’ll understand why as I’m pretty sure some of these emotions will resonate with you 


It goes like this……


I was recently reminded of the time I hit breaking point and I was totally burnt out!


Oh no, here we go again, ANOTHER migraine, this a really bad one, I’ve been in bed since I got home on Thursday night, it’s now Sunday lunchtime.


2019: Drowning in a high pressured corporate life, dressed in pretence that I was loving this, when in reality I was a total mess on the inside.

This life was soul-destroying:


  • Alarm goes off at 4.30am (even though I’m living away in a hotel and 300 miles from my husband, 4 days a week)
  • Make my way into office and I’m at my desk by 6am 
  • Emails, Meetings, an unproductive team, a client who just wants to shout at you. 
  • Daily churn continues with no feeling of purpose or sense of achievement.
  • 9pm a few glasses of wine and another unhealthy hotel meal, with the rest of those staying away, to try and unwind
  • Bed by 11pm (sometimes later) 
  • Repeat


Eventually I collapsed, with a suspected stroke and the wheels came off big time and I was admitted to Hospital. 


What started as a “career” I loved soon became a life sentence!  Putting in all the hours and the effort, for what? Not my own mental and physical health. Then, one day, I literally snapped.


I couldn’t keep this up! 


I should’ve took this as my  wake-up call.  But I didn’t, I changed companies and it again became rinse & repeat. 


Then it happened again, I crashed & burned, this time, I told myself it’s just because we’re in a Pandemic, it’ll be fine when it’s over!  It wasn’t! 


Then something happened and I knew this life wasn’t sustainable, I had nothing left in me!  I walked away. 


It wasn’t easy, but my mental health was worth so much more. 


Now, I have a balance and I spend my time with the people I love, that mean the world to me. I make time in my day for my health & fitness and I give back. 


Along with helping SME's with growth and success, I help individuals to break free from this cycle doing work that is of value, to me and them and I’ve met some awesome people and made friends in the process. 


So I have a question to put to you?

Are you still stuck in the grind, in the life that’s draining the soul out of you, waiting for the moment you collapse?


How long will you go on, before you make the change?

Now you know my background, why do you need me?

Joanne Pagett , How can I help you

How I CAN help you?

I understand that your business is unique, and so is your growth strategy. I provide tailored coaching that aligns with your strengths and vision, helping you grow in ways that feel right for you.”


I want you to succeed and offer a personalised and strategic approach that differentiates from one-size-fits-all programs. As an entrepreneur I am a coach who takes time to understand specific challenges and goals of my clients.


I’ve been in your shoes, I know what it takes to start from scratch, and I understand the challenges of balancing life and business. Let’s work together to turn your passion into success.”


Many aspiring entrepreneurs may feel overwhelmed or unsure where to start. I share my journey of building businesses as I can a truly understands their struggles.


I’m a big advocate of creating a thriving business while still making time for the things that matter. It’s one of my key principles and core values to ensure entrepreneurs don’t suffer with overwhelm and burnout, I’ve been there!  I want you to grow without sacrificing what you love and having time for you.


I’m not entirely sure that a work-life balance truly exists when building a business but finding a level of balance is a key motivator. For me having time in both my professional success and personal freedom is what drives me forward.


Thinking about what direction to take next? 


The best direction is to keep moving forward. At the start it’s a struggle, but don’t let that stop you. Progress is Progress no matter how small, but just staying put, while it might feel the right thing to do. Won’t fulfil your dreams & goals. 



A little be more about me, I help women leaving corporate build a business

An introduction in who Joanne Does Strategy is and how I can help you.

Build the life you WANT to live

So where are you now?

Now think of another time when you had incredible fun.


How would life feel to feel like that again? Energised, focused, and back in control.


🌟 STOP feeling unsure of yourself.  Clarity and confidence are closer than you think? 🌟 


How would it feel it you could unleash the inner YOU and discover how feels to be back in the driving seat? 


How would you feel if you could elevate your Career or Business and take that next step? No longer standing staring at the Crossroads? Moving forward with power, passion and purpose.


How would you feel if you unlocked your full potential and you're thriving in all areas of your life?


I mentor and support Professional Women and Solo Female Entrepreneurs (especially those in Tech) who have reached Midpoint and just can't find out how to get out of their own way. 


I am the woman who will work with you to create your life plan so you can find your power to pivot, transform and unlock your true potential in terms of career, salary and life enjoyment.


But why me?


I use my unique system "The Pathway to Midlife P.O.W.E.R", Discover more here, enabling you to take the steps forward to achieve your goals with confidence and purpose, creating a life / career strategy to elevate your forward.


Because, A strategy is for life, not just for the boardroom. 


It's time to break the rules! Build new ones, Accelerate your Career, Transform your Mindset, Elevate your Wealth, a Healthier Wellbeing, Boost your Connections and have more FUN!


YOUR TIME IS NOW!

Grow Your Business with Joanne Does Strategy

LIFE STRATEGY THAT WORKS FOR YOU! NOT JUST GENERIC ADVICE

Forget one-size-fits-all solutions. I create tailored life and business strategies designed around your vision, values, and goals, so you can grow with confidence.


Most free resources leave you with fragmented advice that doesn’t fit your unique journey. As a strategist, I offer real-world strategies that balance business growth and personal wellbeing, so you can work smarter, not harder, without burning out.


For women navigating perimenopause, my Menopause Wellness and Health & Nutrition expertise ensures you build success while prioritising your health.


Let’s build a thriving lifestyle, your way.


Learn more about the "Female Energy P.O.W.E.R System"



Learn more

The Female Energy P.O.W.E.R System

My proven unique framework has helped accomplished women transform their challenges into their greatest comebacks. 

THE JOURNEY IS THE DESTINATION

Ready to Break the Rules and Build New Ones?

It's time to rediscover your passions, accelerate your career, transform your mindset, elevate your wellbeing, boost your connections, and above all have more FUN!


Click image for more detail

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Step into your authentic self and the strong woman you are, navigate life's challenges with confidence, and create opportunities that showcase your unique value proposition.


Rediscover Your Authentic Self

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Uncover who you are beyond your roles and responsibilities. I will help you reconnect with your core values and create a vision that excites you.

  • Clarify your values and non-negotiables
  • Design a life aligned with your authentic self
  • Create meaningful goals that inspire action

Master the Art of Prioritisation

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Transform overwhelm into organised action. I help my clients create systems that help you manage multiple stressors without sacrificing your wellbeing or sanity.

  • Transform overwhelm into organised action. I help my clients create systems that enable them to manage multiple stressors without sacrificing their wellbeing or sanity 
  • Create boundaries that protect your energy
  • Build support systems for sustainable success

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Design Health and Fitness strategies that work with your reality and lifestyle, not against it. Wellness doesn't have to mean sacrificing everything else.

  • Create realistic "good eating" habits 
  • Design a wellness program that excites you
  • Carve out "me time" in your day, make it a non-negotiable

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Step into your authentic self and the strong woman you are, navigate life's challenges with confidence, and create opportunities that showcase your unique value proposition.


Rediscover Your Authentic Self

Reclaim Your Visibility & Value

Reclaim Your Visibility & Value

Uncover who you are beyond your roles and responsibilities. I will help you reconnect with your core values and create a vision that excites you.

  • Clarify your values and non-negotiables
  • Design a life aligned with your authentic self
  • Create meaningful goals that inspire action

Master the Art of Prioritisation

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Transform overwhelm into organised action. I help my clients create systems that help you manage multiple stressors without sacrificing your wellbeing or sanity.

  • Transform overwhelm into organised action. I help my clients create systems that enable them to manage multiple stressors without sacrificing their wellbeing or sanity 
  • Create boundaries that protect your energy
  • Build support systems for sustainable success

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Create Wellbeing Success Strategies

Design Health and Fitness strategies that work with your reality and lifestyle, not against it. Wellness doesn't have to mean sacrificing everything else.

  • Create realistic "good eating" habits 
  • Design a wellness program that excites you
  • Carve out "me time" in your day, make it a non-negotiable

What Women Like You Are Saying

Here's the Truth:

This isn't about you not being good enough. Research shows that for every female promoted today, two are leaving their workplace. You're experiencing systemic challenges that require strategic solutions, not more self-doubt.

Joanne Pagett coaching a client

Nutritional advice: Learn what your changing body needs to thrive.

Hormone-supportive eating: Foods that help manage menopause symptoms.

Protein priorities: How much you need to build and maintain muscle.

Energy optimisation: Eating to stave off fatigue and boost vitality.

Sustainable habits: No restrictive diets, just nourishment for life, and have successfully integrated regular exercise and mindful eating habits into their daily lives, ensuring results that last.

ACTIVITY 🏋️‍♀️ Physical Benefits

Increased muscle strength: Feel powerful in your own body.

Improved bone density: Reduce fracture risk by up to 40%, delay osteoporosis.

Enhanced metabolism: Burn more calories at rest and stabilise blood sugar.

Better posture and balance: Stand taller and feel stable.

Reduced chronic pain: Strengthen supporting muscles.

Weight Management and Body Composition Changes: Through a combination of tailored exercise and nutritional guidance, clients often achieve sustainable fat loss or maintain a healthy weight without restrictive dieting.

BELIEFS 🧠 Mental & Emotional Benefits

Increased confidence: Feel capable in all areas of life.

Stress relief: Physical exertion provides mental release.

Better body image: Appreciate what your body can DO.

Reduced anxiety: Strength translates to emotional resilience.

Accountability and Support: The 1-on-1 coaching structure ensures my clients feel heard, understood, and consistently supported, reducing feelings of isolation or frustration with health goals and reframing their limiting beliefs.

Nervous System: Calm your Nervous System, because stress is no longer in your head

💭 Transformation - Limiting Beliefs

From: "I'm intimidated by gyms and fitness"
To: "I belong in any space where I choose to prioritise my well-being"


From: "I'm too old to start"
To: "This is my time to invest in my future self"


From: "I don't have time for this"
To: "I'm making time for what matters most: my longevity


From: "I don't want to get bulky"

To: "I want to get strong, confident, and capable"

Additional 🌟 Functional Benefits

Maintained independence: Live life on your terms well into your 80s.

Injury prevention: Strong muscles protect joints.

Enhanced longevity: Strength training adds years to your life.

Personal Coaching

Wellbeing in the workplace for Businesses / Corporate

Wellbeing in the workplace for Businesses / Corporate

I believe that everyone has the potential to live a fulfilling and meaningful life. By identifying and working towards their goals, my clients are able to unlock their full potential and create a life they love.

Learn More

Wellbeing in the workplace for Businesses / Corporate

Wellbeing in the workplace for Businesses / Corporate

Wellbeing in the workplace for Businesses / Corporate

The Workplace Wellness P.O.W.E.R. Framework™ is a business/corporate wellbeing strategy that helps organisations retain, empower, and re-engage their female workforce, turning wellbeing from a tick-box initiative into a strategic advantage.

Learn More

🔅The StrongHer FAB Method🔅

F — FOUNDATION 🔅

Your energy starts here

Most of the women I work with have been ignoring the basics for years, not because they don't know better, but because they've been too busy taking care of everything and everyone else. Foundation is where we change that.


This pillar is about rebuilding the physical foundation on which your energy, focus, and resilience are built, working with your hormones rather than against them. Because once you understand how your body works at this stage of life, everything becomes clearer. And a lot less of a fight.


Foundation covers the SMART pillars:

S — Sleep: The non-negotiable foundation of everything. Quality, not just quantity.

M — Macros & Micronutrients:  Fuelling yourself like a high-performing woman, not an afterthought.

A — Absorption:  Because it's not just what you eat, it's what your body can use.

R — Replenishment: Strategic “Supplement” support for where your body needs it most right now.

T — Threshold:  Understanding where you are hormonally and making sure everything else in your Foundation works with that, not against it.

→  "Take the first step — Download the Free StrongHer Guide"

A — ALIGNMENT 🔅

Move in sync with your body, not against it

For years, you were probably told that more cardio, less food and pushing through the pain was the answer. It isn't. Not anymore, and honestly, it probably never was.


Alignment is about training and moving in ways that are designed for your body at this stage of life. Strength training isn't optional for women over 40; it's essential. This pillar is where you learn to love what your body can do and give it exactly what it needs to thrive.


Alignment covers the LIFT pillars:

L — Load: Strength Training and building the muscle that protects your bones, metabolism and long-term vitality.

I — Intention: Recovery and rest aren't laziness; for this woman, they're a strategy.

F — Flexibility: The work that keeps you mobile, moving freely and feeling good in your body for decades to come.

T — Train: Refocus your thinking and let go of punishment-based exercise and move from a place of strength, not guilt.

Book a Discovery Call

B — BREAKTHROUGH 🔅

This is where she comes home to herself

Breakthrough isn't something that happens to you. It's something you step into when the Foundation is solid, and the Alignment is right, and when you finally release the stories that have been keeping you smaller than you are.


This pillar is about the inner work. The beliefs you've been carrying about what you have to earn before you're allowed to rest, to want more, to take up space. 

Breakthrough is where all that starts to shift, and where the woman you've always been underneath all the doing begins to emerge.


Breakthrough covers the SOAR pillars:

S — Stillness: Regulating your nervous system so calm becomes your baseline, not a luxury.

O — Ownership: Reclaiming your confidence and trusting yourself again, fully.

A — Audacity: Releasing the old stories and stepping into your true, authentic self without apology.

R — Rise: Moving forward with boldness, from a place of strength rather than fear.

Take the first step — Download the StrongHer Free Guide

Your Time Is NOW!

Stop waiting for permission. Stop hoping things will change on their own. You have everything you need to reclaim your energy and feel like you again.


Ready to Get Started

Book a complimentary next step call.

Book Now

What You Will Achieve with the FAB FRAMEWORK

This is what changes when you work through the StrongHer FAB Method.

Not a list of things you’ve ticked off. Not a programme you’ve completed. A woman who has genuinely, quietly, irreversibly changed.

Through Foundation, she feels it in her body

She wakes up, and the exhaustion isn’t the first thing she feels. Her energy is steadier, not the frantic, borrowed kind she’d been running on, but something that truly belongs to her. The brain fog lifts, and the 3 pm crash becomes a distant memory. She understands what her body has been asking for all along, and for the first time in years, she’s actually giving it that

Through Alignment, she feels it in how she moves

She stops punishing her body and starts working with it. She discovers what strength feels like, not the white-knuckled grind of doing more, but the quiet, grounded power of a body that is genuinely well trained for this season of life. She moves differently. She carries herself differently. And somewhere along the way, she starts to feel at home in her body again, perhaps for the first time in a very long time.

Through Breakthrough, she feels it in who she becomes

The stories that kept her small, the ones that said she had to earn rest, that wanting more was selfish, that she’d feel like herself again once everything else was sorted, those stories lose their grip. She stops waiting for permission; she stops being last on her own list, she steps into her life with a stillness and a boldness she’d forgotten was hers. And she realises she wasn’t lost. She was just waiting to be found.

Maximum 12 women per cohort, intimate enough that every woman feels seen, energising enough to feel the power of the room.

This is not a small thing

You are not buying a programme. You are buying back the version of yourself you have been postponing.

The woman who wakes up knowing what she is here for. She moves through her days with clarity and energy. Who has stopped performing her life and started living it.  That deserves to be priced accordingly.


The woman who wakes up knowing what she is here for. She moves through her days with clarity and energy. Who has stopped performing her life and started living it.  That deserves to be priced accordingly.

That is £208 a week to reclaim your energy, your clarity, and yourself.

She probably spends more than that on things that drain her.


Click the image to reserve your Place. Places are limited to 12 women. When it is full, it is full.


Copyright © 2026 Joanne Pagett - Performance & Menopause Coach - All Rights Reserved.

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